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ABN, The Netherlands
Algemene Bank Nederland was, in the 1970s, a revered and respected Dutch institution. In 1974, the bank was re-launched with a new visual identity that emphasised the initials, ABN. To support the new logo and branding system, design standards were created for bank premises, corporate and marketing communications, and documentation. Designed in 1973-74 at Allied International Designers, London.
John David Lloyd: