John David Lloyd:
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Courtaulds; image 2 of 7

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Courtaulds
The soft curves and hard lines in the Courtaulds symbol reflect the corresponding qualities of its key products – textiles, fibres, and advanced materials. The project broke new ground – for the thoroughness of the worldwide programme of research and employee involvement, and for the creative solution – the unexpected asymmetrical symbol and flexible design system. The project was awarded the Grand Prix in the first ever Design Effectiveness Awards, 1989.