John David Lloyd:
Archive
John Lewis Partnership; image 6 of 9


< o o o o o o o o o >
John Lewis Partnership
This identification system has made John Lewis one of the most instantly recognisable UK department store brands. The core element – the diagonal motif – is not simply a repeated stripe. It is a subtly constructed unit that can be used singly or in multiple units to create a branding device for any context and any length required. 1990.